MediaComm joins SDVoE Alliance
Mon, 15 May 2017 14:27
The SDVoE Alliance recently announced that Guangzhou MediaComm Technology Co.
Ltd. has join the alliance as an adopting member and will work toward the
organization’s goals of standardizing the adoption of Ethernet to transport AV signals
in professional AV environments, and creating an ecosystem around SDVoE
technology that allows software to define AV applications.
“MediaComm is designing AV-over-IP transmitters and receivers based on SDVoE
technology to provide our customers with the pristine video experience and low
latency required in command and control environments and other demanding AV
applications,” said Alan Wang, general manager at MediaComm. “Our customers will
also appreciate the interoperability with other pro AV products offered by adherence
to the SDVoE Alliance performance specifications.”
“This partnership with MediaComm represents an exciting opening for SDVoE
technology into the domestic Chinese market, a market that has been working with
AV over IP for a long time, and will now benefit from the high level of performance
available using SDVoE,” said Justin Kennington, president of the SDVoE Alliance.
“Using 10 Gb Ethernet hardware to move video with flawless quality and zero
latency is the beginning, then the SDVoE software platform enables the
development of new applications tailored to diverse user needs.”
All AV distribution and processing applications that demand zero-latency,
uncompromised video can benefit from SDVoE technology, which provides an end-
to-end hardware and software platform for AV extension, switching, processing and
control through advanced chipset technology, common control APIs and
interoperability. SDVoE network architectures are based on off-the-shelf Ethernet
switches thus offering substantial cost savings and greater system flexibility and
scalability over traditional approaches such as point-to-point extension and circuit-
based AV matrix switching.
The SDVoE Alliance will feature member products and demonstrations at InfoComm
2017 (Orlando, June 14-16) in booth 3729.