Business News

Multi-Media Event Trading invest in DiGiCo

Thu, 05 Oct 2017 09:52

At The Voice Nigeria: Kyle Robson, Simon Panos and Adriaan van der Walt

Investing in dedicated and committed people and the best equipment available has been a successful formula for Multi-Media Event Trading, who has 25 years’ experience in the South African market as technical production supplier. In March this year, renown sound engineer, Adriaan van der Walt, joined the company, increasing the high standard of audio knowledge already within the company. More recently, they purchased two DiGiCo SD10 consoles from DWR Distribution, accompanied by two SD Racks on HMA Optics, Wave Servers, Orange Box and option cards, all of which went straight onto The Voice, Nigeria.

While the DiGiCo platform is new to Multi-Media, Adriaan was first exposed to the brand over ten years ago. “I was working in the UK with Capital Sound as a freelancer and DiGiCo was the thing. The moment I mentioned anything else, someone would want to hit me over the head! Since then I’ve known it’s a premium brand and the preference for serious people in the know.” Subsequently, the first DiGiCo Adriaan worked on was an SD8, a workhorse to this day.

Multi-Media’s SD10s are currently on The Voice, Nigeria. “DiGiCo is an amazing system because you can design it, lay it out, and work with it in a way that suits your train of thought,” said Adriaan. “On the run of The Voice, I completely reordered the layout of the console so that I wouldn’t be caught up in button presses to mix the show. I can mix the show in one state, and with a push of a button, the console populates the layout into the next state I need. I know where I am the entire show without having to try to find what I`m looking for. I find this rather impressive that I can achieve this over 36 faders especially being quite a complex show. That’s the beauty of a DiGiCo; it’s so configurable once you understand where to look for what you need. With help from Kyle Robson from DWR, it was possible to do that.”

Owning two SD10s definitely changes Multi-Media’s position in the market. “Traditionally there was only one house that stocked DiGiCo, and the brand is now slowly starting to spread,” said Adriaan. “Having the SD10s puts us in a different league compared to a month ago, and the audio boys in the industry will look at our company in a new way.”

Kyle Robson from DWR was over the moon with the purchase. “I think it’s very exciting to actually see bigger consoles get onto the market and to see top end engineers using and loving them.”