AVIXA releases global AV industry Outlook and Trends Analysis
Tue, 10 Oct 2017 11:55
AVIXA, the Audiovisual and Integrated Experience Association, has released its 2017
AV Industry Outlook and Trends Analysis (IOTA) Global Summary. The report provides
an economic outlook through 2022 for the AV industry worldwide, including the
Americas, Asia-Pacific, Europe, and the Middle East and Africa.
The Global Summary report, conducted by London-based IHS Markit on behalf of
AVIXA, is the final report in the IOTA series, which includes regional reports for
Europe, Asia-Pacific, and the Americas.
"The IOTA Global Summary provides a 360-degree view of the pro-AV market, from
product trends to vertical market analyses, on a worldwide scale," said Sean Wargo,
senior director of market intelligence, AVIXA. "With diverse markets around the world,
it's crucial to understand the various elements influencing end users' buying habits.
This report will arm AV firms with the insight needed to build comprehensive business
The IOTA Global Summary provides a view of the AV industry from several different
levels and perspectives starting with macro trends, from worldwide technology to
global events. These trends translate into opportunities within thriving vertical
markets, such as healthcare, hospitality, and retail. Furthermore, these opportunities
are reinforced by the underlying technology shifts influencing AV solutions, such as
cloud services and IT systems.
Among the highlights from the 2017 AV Industry Outlook and Trends Analysis Global
Regional Outlook: The professional AV industry worldwide generated $178 billion in
2016. While European revenues contracted relative to 2014 industry value, significant
value creation in Asia-Pacific sustained global AV growth. Through 2022, it is expected
that global AV revenues will increase 4.7 percent annually. The industry will create an
additional $52 billion in value during the remainder of the forecast period.
Market Trends and Sizing for Products and Services: In the short term, the industry
will move toward a mix of cloud and on-premise solutions. Cloud services will
increasingly become common for IoT-based visualisation solutions. These benefits will
reduce operational cost, increase productivity, and provide futureproofing to users. It
will allow users to plan and streamline the execution of their AV ideas more effectively
Major Product Trends: From 2014 through 2017, the combined video displays and
projection segments are estimated to drop by 13 percent, with the market for
projector products losing 12 percent of its value. While the loss of $1 billion in
projector sales will be offset by a gain of $3.5 billion in displays sales, the projection
and displays segments - taken together - cannot weather contraction in the market
for projection screens and accessories. Looking ahead, however, 14 percent projected
annual growth in displays sales through 2022 will more than make up for the
estimated dip in projection sales.
Market Dynamics by Solution: The global security, surveillance, and life safety
solutions market was $14.7 billion in 2016, with about 50 percent of the industry
spend on security cameras. By 2022, the market will reach more than $22.9 billion,
$15.4 billion of which will be for capture and production equipment. Similarly, sales of
digital signage solutions are poised for worldwide growth, rising more than 8 percent
per year, on average, through 2022.
Market Dynamics by Vertical: Pro-AV sales in the hospitality market, including hotel
chains, independent hotels, casinos, cruise lines, and resorts, will double from $7
billion in 2014 to $14 billion by 2022. The streaming media storage, and distribution;
video displays; and capture and production equipment product segments will make up
two-thirds of the pro-AV share in this sector. Pro-AV sales into the healthcare market
will also reach double-digit growth around the world through 2022.
The Global Summary, Europe, Asia-Pacific, and Americas reports are currently
available for purchase, with discounts for AVIXA members. For more information, and
to download the executive summaries, visit