Business News

Audio-Technica expands Middle East presence with new Dubai office

Thu, 30 Nov 2017 09:52

Technical product manager Ahmad Abuzannad


Audio-Technica has announced the opening of a new sales support office in Dubai, aimed at increasing the level of service to its distributors, integrators, consultants and corporate end users in the professional audio field across the Middle East region. The office is located at Dubai Airport Freezone Authority (DAFZA), ideally placed for business throughout the Middle East and well-served by world-class infrastructure.

Technical product manager Ahmad Abuzannad (who began his Audio-Technica career in the company’s EMEA applications and support team) will head the office staff. Central to his activity will be increased levels of product training and demos – of particular importance to customers evaluating solutions in the conferencing market – in the Middle East and in conjunction with Audio-Technica distributors across the region. Abuzannad will also support customers with the complex wireless frequency planning required for large-scale projects. The new facility allows for extended sales support in conjunction with John Dodson, Audio-Technica’s long-standing local representative based in Dubai.

Matthias Exner, Audio-Technica director of sales and marketing EMEA Professional Audio, said: “We’re delighted to be extending our presence in the Middle East with the new office. The territory is a key market for Audio-Technica, and it’s of vital importance that we’re able to deliver excellent customer service locally. Initially, the scope will focus on support for our professional product ranges – from live sound to installation solutions – and expand into support for Audio-Technica consumer product portfolio in time. I look forward to working with Ahmad and John on many exciting projects with customers across the region in the coming months.”