Trade shows & events

Prolight + Sound Shanghai opens this week

Thu, 12 Oct 2017 13:12

The global event and entertainment industry is gearing up for the opening of Prolight + Sound Shanghai next week between 11 – 14 October. The four exhibition halls of N1 – N4 spanning 45,000 sqm of the Shanghai New International Expo Centre, will stage over 630 brands and companies from 23 countries and regions. Experts from various local and overseas associations will also address the latest innovative technologies in the fields of 3D audio, acoustics technology, AoIP, lighting design, studio recording, sound systems and event safety.

Now in its 15th edition, the fair will continue to feature a strong international presence with an unrivalled range of offerings. Participating brands include Audio-Technica, Beta-3, Concord, DGX, Eastern Edison, EM Acoustics, ENEWAVE, Fidek, Great Wall, Harman International, LaON, Lewitt, LiteLEES, NEXT-pro audio, Neutrik, Peavey, Prolyte, SE Audiotechnik, Shure, Soundking, TW Audio and YAMAHA. Newcomers to this edition also include Antelope Audio, AV Link, BBS, BFC, Digisynthetic, Lavoce, LYNX, Restmoment, RME, Voice-Acoustic, ShowTex and Wanledi.

Ms Judy Cheung, deputy general manager for Messe Frankfurt (Shanghai) remarked: “Prolight + Sound Shanghai always has its finger on the pulse of times. Year by year, the show is growing – not only in size, but also in its internationality and offerings. I believe the key to our success lies in our understanding of the ever-evolving industry. This year, we’ve forged new partnerships with industry associations from Korea and Russia, and also launched two product zones for AV entertainment solutions and stage machinery. We’re confident these enhanced measures will reveal new technologies, market ideas and international perspectives for the event and entertainment industry.”

All-encompassing variety of products in distinctive product zones.

Designed to fulfil specific market demands, new and expanded product zones will gather top suppliers to offer a wide array of recording and production equipment, AV entertainment solutions and stage machinery. Dedicated areas include:

• The Recording and Production Zone in Hall N1 will unveil a variety of output equipment, recording and monitoring equipment, audio processing equipment, as well as external and functional equipment.

• The debut of the AV Entertainment Solution Zone in Hall N2, will reveal entertainment solutions with KTV kiosks, mini theatres, karaoke servers, headphones, speakers and microphones. Attendees can also get hands-on experience on cutting- edge technologies in virtual reality (VR), augmented reality (AR) and 4D motion seats.

• Also newly launched is the Stage Machinery Technology Zone in Hall N4 to promote the use of credible stage products. There will be 20 stage machinery brands to showcase their truss, electric hoist, curtain and lift products and technologies.