Business News

Wild and Marr scoops Avid

Thu, 01 Sep 2016 15:39

Joe Copans and Jacques Di Giovanni

Wild & Marr have acquired the rights to distribute Avid audio products in the SADC region to an extensive client network, including its world-famous Pro Tools suite Gustav Teitge, sales and system engineer at Wild & Marr, is also its Avid product specialist. “There’s a lot of synergy between the companies,” he says. “When Avid approached us to possibly take over the sole agency for its professional audio products, we of course saw huge possibilities in creating new markets, in being able to dedicate sales and support resources to the products, and to ensuring that their famous brands are well looked after.”

Jacques Di Giovanni, the territory account manager for Avid’s pro audio products, agrees with this view of the fit between the companies: “We were looking for a distributor with the requisite customer base, but also the quality of service, support, and technical knowledge to do Avid products justice. Distributors also need to be a strong point of contact between the brand and the dealer network. Market growth depends on these characteristics – and strong local market knowledge. We believe Wild & Marr ticks all of these boxes. It’s a big plus for us that the company has exposure to and knowledge of our major market segments, in the broadcast sector and in post-production and studio environments.”

Concludes Joe Copans, MD of Wild & Marr, “We feel proud to be trusted with the great brands in the Avid pro-audio stable. We certainly see the two companies as having many synergies, and we’re looking forward to investing resources and capacity into growing the Avid footprint in southern Africa.”