Business News

Litecom invests in Robe’s BMFLs and DL4s

Tue, 04 Oct 2016 10:34

Balder Thorrud, Johan Kvartborg and Rasmus Sorensen

Litecom is a top Danish lighting, video and automation rental and production specialist headquartered just outside of Copenhagen in a modern industrial building that has been designed to both be functional and look cool, providing an invigorating working environment.

The company, headed by Rasmus Sorensen, has just invested in Robe BMFL Blades, DL4S Profiles and DL4F Wash luminaires which have joined the 80 Pointes already in their rental inventory, as the general demand for Robe fixtures in Scandinavia is growing.

Litecom was founded by Sorensen, his brother Morten and his father Erik in 2000 and now has 35 full time employees, a pool of regular freelance talent, a large inventory of equipment with state-of-the-art drawing and visualisation facilities, an expansive warehouse, a policy of continuous investment in current technologies and an operation brimming with ideas and exciting future plans.

It currently also has bases in Sweden, Germany, Georgia and the Ukraine, and very much sees its future business in a pan European context. Litecom, in conjunction with its Swedish office, supplied lighting for the 2016 Eurovision Song Contest in Stockholm which included 94 x BMFLs specified by Lighting designer Fredrik Jonsson.

Over the years Litecom has dealt with several leading moving light brands, and Robe came on to their radar in particular after the launch of the Pointe in 2013, then with the original DL series of LED luminaires specifically designed for theatre and of course … the BMFL.

They are also currently engaged in developing a proprietary follow stop style remote control system which is based around a BMFL Blade as the luminaire. They chose the fixture because of its very ‘organic’ movement, the real-time speed of its functions and the precision. With all the Lee colours listed on a macro, using it in a rock ‘n’ roll show or as a TV special makes it very simple to change colours and match or contrast to the general lighting via the buttons on their remote system.

There are high expectations for the BMFL and DL4S, and in particular a lot of excitement related to the longevity of the LED module compared to discharge fixtures and the cost of regular re-lamps

Litecom offers several additional / related services as well as equipment rental, and these include production planning and production presentation and management, giving the ability to take on all aspects of an event if required, and with it, lots of added value over and above just being an equipment house.

Sorensen sees “design, infrastructure and people” as key elements in promoting and growing the business in addition to having the most flexible equipment solutions and the ability to think out-of-the-box!