Business News

Claypaky unveils new corporate identity

Mon, 17 Oct 2016 10:09

Saturday the 15th of October marked the official launch date of the new Claypaky logo is imminent.

A company statement on the matter reads: “The need for modernity sometimes requires a break with tradition. This does not mean betraying the ideals with which the company was founded and has grown in the past forty years. However, the way we see it, it does mean being in step with the times including purely from the point of view of brand image, with our eyes firmly fixed on technological progress, innovation and the future.”

The new logo has retained the characteristic Claypaky Pantone yellow found in the previous logo, but the general graphic design is completely different, including the writing of Claypaky as one word instead of two separate ones. The company would like it to be known that this will now be the de facto means of referring to the business.

The first public event Claypaky will attend with its new logo will be LDI in Las Vegas from 21 to 23 October this year.