Business News

Viva Afrika distributes Denon DJ

Wed, 08 Mar 2017 15:08

Viva Afrika is the new Denon DJ distributor

Viva Afrika Sound and Light ranks as one of the largest and most successful distributors of professional audio and DJ products in Africa. Their extensive portfolio of products includes several professional audio brands as well as the Numark DJ range, a brand they have had tremendous success with for 20 years. Now with Denon DJ, Viva Afrika Sound and Light is able to expand and enhance its offering for the DJ market with this premier brand.

In 2015/16 Denon DJ released an impressive new range of new DJ controllers all with the hallmark high quality build and functionality the company has earned a reputation for. In November 2016 they teased the DJ world with their #ChangeYourRider slogan and in January announced a brand new Media Player [SC5000], a new professional DJ Mixer [X1800] and a Direct Drive DJ turntable [VL12] as well as a revamped Music Management application called Engine Prime.

Says Viva Afrika director Bernard Pienaar; "In 1991 I purchased a Denon DN-2000F, the world’s first dual CD player with pitch-control designed specifically for DJs, from a company in Cape Town called Holscher Hi-FI, the Denon agents at the time. "I used the DN-2000F in my up-and-coming mobile DJ business and was so impressed with the product that as Hybrid Components [the forerunner to Viva Afrika Sound and Light] we approached Holscher Hi-FI to sub distribute the Denon DN-2000F in South Africa. We did this for a few years, selling DN-2000F’s to various radio stations, night clubs and mobile DJ’s in South Africa.

"Viva Afrika Sound and Light is very excited and proud to once again, after 25 years, be associated with the Denon DJ brand and we look forward to making it the top DJ brand in South Africa."

Neil Johnston, International Channel Manager for Denon DJ and all inMusic DJ brands commented, “Viva Afrika have represented Numark with enthusiasm and drive, and we look forwards to seeing this level of enthusiasm with Denon DJ. The brand has a very exciting future, with new technology that reaches beyond anything currently available. Viva Afrika fully understands where the technology is going and have the infrastructure to ensure the complete Denon DJ range continues to change the world of Djing"